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    Shot at an early morning of summer in New Delhi. For this Photo story we collaborated with the Delhi based designer DIVYA  JAIN. Her recent collection has elements like geometrical patterns and variation in lengths. I have always shown a major interest in outfits with interesting silhouettes, something that gives them a uniqueness. For this line the designer has worked on pastel shades and geometrical patterns, interesting “never-seen-before” drapes in such a balanced way that the wearer intends to own all the pieces…Continue Reading “Blooming bright | Divya Jain”

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Before I even started documenting this post, I had a collection of thoughts buzzing around my head wanting to pop out. Just narrowing it down to my thoughts on absolute freedom of mind. As I read somewhere one defines this term as the ability to make a choice and act upon it completely detached from the input control, or otherwise influence of persons or society. Then no, absolute freedom is an unattainable goal. As long as there are people around, there is influence. And somehow…Continue Reading “ABSOLUTE FREEDOM”

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I definitely know now where to go when I plan my wedding ( yeah I said “when I plan “Not now. Don’t get too much excited) . But you sure can get excited with this one big news I got for you guys. Few days back an app named #WhataShaadi was launched in the capital and I was a part of the event . WhataShaadi is a mobile app designed to simplify the process of wedding planning , it offers a one stop solution to…Continue Reading “WHATASHAADI APP LAUNCH”

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Adding another star to its skyline, Ayesha is proud to announce the launch of its new exclusive store at Mall of India, Noida .The new Ayesha store is painted in a gorgeous combination of a you-cannot miss pink and purple ! Glowing neon pink ceiling and oval displays add interest, while the peppy music and vivid gleaming lights perk you up. The accessories are displayed in graduating color blocks (warm to cool colors ) against black wall unites and easily catch anyone’s attention . Jacqueline…Continue Reading “35th STORE LAUNCH OF AYESHA ACCESSORIES”

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If you are a part of fashion/beauty industry, you must have heard the term ‘greige goods’ a lot which means fabric in its raw state. Lately, the term greige broke the internet, I mean just search the hashtag #greige and the results will lead you to hundreds of fashion and interior inspirations .Its all over Pinterest, Instagram and Tumbler. Assuming that you guys have seen the sneak peak to this post, you must have guessed that it is a hybrid of grey and beige color….Continue Reading “FIFTY SHADES OF “GREIGE”

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It’s funny how fashion changes over time. We admit childhood was not our most fashion conscious era, with outfits chosen mostly by our moms. Lets just say we were not the coolest kids on the playground,but now some of the same looks can make you one of the chicest women in the room. Probably one of my favorite looks to make a comeback is Co-ords. This style is a major upgrade from the matching sets of yesteryear, top and skirt combos or matching jackets and…Continue Reading “KEEPING UP WITH 90’S FASHION”

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Its time to add some color to the dull and humid weather.I tend to veer towards the outfits which have any one design element may it be silhouette, embellishment or colour.Well this one had three of them all together the flare leg cut, the triangle cut-out and a halter tie-up neck. P.S. the flare-leg cuts are making a comeback, you heard it here first (haha). Not to be ignored the strong print-play.So OZEL FASHION is one huge shopping destination where you can find variety of…Continue Reading “ADDING UP WITH OZEL FASHION”

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Hey sunshine , So here I am officially entering the beauty zone coz I believe all women are pretty without make-up and can be pretty-powerful with the right make-up. Well pop colours are having a moment, they add the right amount of drama and glamour to one’s personality and that’s why we are talking Maybelline here. P.S. : It serves our high on style, low on cash situation 😉 It has got amazing colors in eyeliners. I love the pencil eyeliners (they are so damn easy to apply).Give…Continue Reading “THE MAYBELLINE STORY : A PICTURE PERFECT MOMENT”

THE SATYA PAUL STORY

Where is that one place you can catch the breeze of a beach in a Delhi summer day? At a Satya Paul store of course ! Satya Paul’s a keeper ! We all know that Satya Paul does the coolest collaboration with designers for like ages. Over decades the design studio has been synonymous with distinct print innovation and ground breaking designs. I personally have been following the brand ever since my college days when Masaba opened the fashion week with her collection for the…Continue Reading “THE SATYA PAUL STORY”